Luxury PR & Brand Strategy — New York
Your brand deserves to be seen correctly.
We work exclusively with luxury brands and high-end service providers to refine positioning, shape perception, and build the kind of long-term relevance that cannot be manufactured — only earned.
Senior strategy. Without the full-service price.
For brands with momentum that need the right voice guiding it.
You may already have a team. A marketing coordinator. Someone managing your social. A publicist you're not quite sure is working out. What you may not have is someone who has operated at the highest level of luxury PR — who knows which editors matter, how a pitch should be framed for a Vogue feature versus a WSJ profile, and what separates a brand that gets covered from one that gets coveted.
That's what PR Consulting is.
Each month, we work alongside you as your senior strategic partner. We shape your narrative, sharpen your pitches, guide your media strategy, and help your team execute with the precision that luxury demands. You bring the ambition. We bring the architecture.
What's included:
Monthly strategy sessions (2x per month, 60 minutes each)
Ongoing media positioning and narrative guidance
Pitch and press release review and refinement
Media target list — the right outlets, the right contacts, the right timing
Social content direction through a luxury brand lens
Direct access via email between sessions for time-sensitive decisions
Quarterly brand positioning review
Who it's for: Luxury brands, boutique wellness concepts, high-end service businesses, and founder-led companies who want strategic PR counsel without the overhead of a full-service retainer. This is the engagement for brands who are ready to move intentionally.
Most consulting clients begin with the audit. It's not required — but it means we start with a shared, clear picture of exactly where you are.
Before you invest in your story, know exactly where you stand.
A single engagement. Lasting clarity.
Most luxury brands are doing more right than they realize — and more wrong than anyone has told them. The PR & Brand Audit is a comprehensive, no-filter assessment of your brand's current position: how the media perceives you, how your messaging lands, where your digital presence signals quality (and where it quietly undercuts it), and what gaps exist between how you see your brand and how the world does.
This is not a generic report. It's a senior-level evaluation built specifically for brands that operate at a high standard — and want their public presence to reflect that.
What's included:
Full review of your media coverage history and press presence
Messaging and positioning analysis across all public-facing channels
Social media audit through a luxury brand lens
Competitive positioning — where you sit relative to your tier
A prioritized roadmap of what to address, in what order, and why
Who it's for: Founders and brand leaders who want an honest outside perspective before committing to a larger PR strategy. Or brands who've invested in PR before and aren't sure it worked.
The audit is also the starting point for every client we take on at the consulting and retainer level.
Complete ownership of your public narrative.
For brands ready to be seen — precisely, consistently, and on their own terms.
This is full-scope luxury PR. We don't just advise — we execute. We become your PR department: building and managing media relationships, developing your editorial strategy, writing and placing your stories, protecting your reputation, and ensuring that every piece of coverage that carries your name reflects the brand you've built.
At this level, nothing is left to chance. Every pitch is crafted for the specific editor it's going to. Every placement is chosen because it belongs to your brand's story. Every media moment is considered — not just chased.
We take on a very limited number of retainer clients at any given time. This is by design. The standard of work we hold ourselves to requires it.
What's included:
Full PR strategy development and execution
Proactive media outreach and ongoing editorial relationship management
Story development and press release writing
Crisis communications counsel and rapid response
Influencer and partnership alignment strategy
Monthly reporting — with context, not just numbers
Social media positioning direction
Event and launch PR support
Direct access to your lead strategist throughout the month
Who it's for: Established luxury brands, hospitality groups, premium wellness companies, and founders who understand that at a certain level, PR is not a line item — it's a pillar.
Availability is limited. Onboarding begins with a conversation.